Overtone /
Listening to
customer
sentiment to
close your
value gaps.
Listening to
customer
sentiment to
close your
value gaps.
Need: Customers generate voluminous feedback to companies through customer service calls, email, online postings and regular mail. Failure to utilize such input to validate or test a value proposition can hinder sales.
Offering: Overtone provides continuous monitoring to give companies a day-to-
day source of market intelligence.
day source of market intelligence.
Impact: Revenue improvement by applying more comprehensive information about product benefits voiced by significant numbers of customers.
- Members of the Network:
- Turner DeVaughn
- Creative Spark
- The Chasm Group
- iSynergetics
- Launch Pad
- The McKinney Group
- Overtone
- Jigsaw
- Perception Partners
Case Study: Souplantation & Sweet Tomatoes utilized Overtone’s technology to track customer feedback. Based on consistent listening over time, the 104-restaurant chain learned of customer concern about the spinach eColi outbreak in 2006. As a result, the restaurants were able to adjust buffet items, menus and promotions. The rest of the industry was not so fortunate.
Overtone
a Partner of
Turner DeVaughn Network
Network profile /
States: 6
Offices: 13
Staff: 175
Web site /
www.overtone-inc.com
a Partner of
Turner DeVaughn Network
Network profile /
States: 6
Offices: 13
Staff: 175
Web site /
www.overtone-inc.com
